New Year's Fitness Frenzy Turns into Scam Frenzy as Gym Memberships and Personal Trainers Become Targets of Fake Deals
The beginning of a new year is often met with enthusiasm to kickstart a healthier lifestyle, which can be a lucrative market for scammers. As people rush to sign up for gym memberships or personal training sessions, fraudsters are quick to capitalize on the excitement.
Fake ads may pop up on social media platforms like Facebook, offering discounted gym memberships or personalized training plans that seem too good to be true. However, once payment is made, victims often realize they have been scammed. The scam involves cloned real ads or sites from legitimate businesses, with a common tactic being limited-time offers or extreme discounts.
Experts warn that these scams can be difficult to spot, especially since the web addresses may appear similar but not identical. Search engines like Google also become vulnerable to sponsored results, making it even harder for consumers to discern between genuine and fake websites.
NordVPN's chief technology officer, Marijus Briedis, highlights the tactics used by scammers. "Gym offers or training plans that rely on urgency, extreme discounts or pressure to 'sign up today' should be treated with caution," he advises. "There should always be independent reviews and limited contact details."
Briedis also warns of freely available AI technologies being used to manipulate images, making fake gym websites appear more convincing.
To avoid falling prey to these scams:
* Be cautious when clicking on links in unsolicited emails or social media messages
* Verify the website address by checking for any differences from a legitimate site
* Avoid paying by bank transfer, as this leaves you without access to section 75 protections
* Contact your bank immediately if you suspect a scam, followed by contacting Action Fraud
The beginning of a new year is often met with enthusiasm to kickstart a healthier lifestyle, which can be a lucrative market for scammers. As people rush to sign up for gym memberships or personal training sessions, fraudsters are quick to capitalize on the excitement.
Fake ads may pop up on social media platforms like Facebook, offering discounted gym memberships or personalized training plans that seem too good to be true. However, once payment is made, victims often realize they have been scammed. The scam involves cloned real ads or sites from legitimate businesses, with a common tactic being limited-time offers or extreme discounts.
Experts warn that these scams can be difficult to spot, especially since the web addresses may appear similar but not identical. Search engines like Google also become vulnerable to sponsored results, making it even harder for consumers to discern between genuine and fake websites.
NordVPN's chief technology officer, Marijus Briedis, highlights the tactics used by scammers. "Gym offers or training plans that rely on urgency, extreme discounts or pressure to 'sign up today' should be treated with caution," he advises. "There should always be independent reviews and limited contact details."
Briedis also warns of freely available AI technologies being used to manipulate images, making fake gym websites appear more convincing.
To avoid falling prey to these scams:
* Be cautious when clicking on links in unsolicited emails or social media messages
* Verify the website address by checking for any differences from a legitimate site
* Avoid paying by bank transfer, as this leaves you without access to section 75 protections
* Contact your bank immediately if you suspect a scam, followed by contacting Action Fraud