A growing coalition of grassroots organizations, including the No Kings Alliance and Black Voters Matter, is mobilizing consumers to reject corporate policies that benefit the Trump administration. The "We Ain't Buying It" campaign aims to punish companies such as Target, Home Depot, and Amazon for their perceived complicity with the administration's policies.
Target has faced criticism for rolling back its diversity, equity, and inclusion (DEI) initiatives in line with the Trump administration's agenda. In contrast, Home Depot is accused of collaborating with Immigration and Customs Enforcement (ICE) to enforce immigration policies against its workers. Amazon, meanwhile, has been accused of supporting corporate tax cuts that disproportionately benefit wealthy elites.
The movement also seeks to promote support for Black-owned businesses, small local enterprises, and retailers that have taken a stand against the administration's divisive policies.
In contrast, another campaign, "Mass Blackout," takes a more drastic approach. Organized by groups such as The People's Sick Day, American Opposition, and Money Out of Politics Movement, this movement urges consumers to boycott all spending except at small businesses. Participants are also encouraged to cancel subscription services, avoid ad-driven platforms like streaming services, restrict non-essential travel, and refuse work for a week.
While Target and Home Depot are specifically targeted by the boycotts, many argue that any consumer who shops during this period is implicitly supporting the Trump administration's policies.
The National Retail Federation predicts over 186 million Americans will shop during the holiday weekend, with millions more participating in Black Friday shopping. By rejecting corporate backing and opting for smaller businesses instead, activists hope to send a strong message about their disdain for the current economic system and the administration's agenda.
These grassroots movements aim to amplify consumer power by making their voices heard through collective action.
Target has faced criticism for rolling back its diversity, equity, and inclusion (DEI) initiatives in line with the Trump administration's agenda. In contrast, Home Depot is accused of collaborating with Immigration and Customs Enforcement (ICE) to enforce immigration policies against its workers. Amazon, meanwhile, has been accused of supporting corporate tax cuts that disproportionately benefit wealthy elites.
The movement also seeks to promote support for Black-owned businesses, small local enterprises, and retailers that have taken a stand against the administration's divisive policies.
In contrast, another campaign, "Mass Blackout," takes a more drastic approach. Organized by groups such as The People's Sick Day, American Opposition, and Money Out of Politics Movement, this movement urges consumers to boycott all spending except at small businesses. Participants are also encouraged to cancel subscription services, avoid ad-driven platforms like streaming services, restrict non-essential travel, and refuse work for a week.
While Target and Home Depot are specifically targeted by the boycotts, many argue that any consumer who shops during this period is implicitly supporting the Trump administration's policies.
The National Retail Federation predicts over 186 million Americans will shop during the holiday weekend, with millions more participating in Black Friday shopping. By rejecting corporate backing and opting for smaller businesses instead, activists hope to send a strong message about their disdain for the current economic system and the administration's agenda.
These grassroots movements aim to amplify consumer power by making their voices heard through collective action.