Mariah Carey Unveils "It's Time" for Christmas 2025 in Ad Campaign with Sephora
In a playful nod to the holiday season, Mariah Carey has kicked off her official welcome to Christmas by partnering with Sephora. In a tongue-in-cheek ad campaign, Carey pokes fun at a mischievous thief who has stolen some of her limited-edition beauty goodies for the 2025 holidays.
The humorous commercial, directed by Joseph Kahn, features Billy Eichner as an overworked elf advocating for better treatment at Christmastime. The scene plays out with Eichner taunting Carey over her stolen makeup items, including a coveted blush and lipstick.
"It's time!" Carey declares in the ad, highlighting the launch of her new holiday collection with Sephora. The partnership includes an assortment of festive products, such as a snow globe that plays "All I Want for Christmas Is You," ornaments, stockings, and holiday baking supplies.
The commercial marks the beginning of Carey's efforts to spread cheer and get fans excited for her modern take on the traditional Christmas carol. With 18 weeks at No. 1 on the Hot 100 chart, including four last year, "All I Want for Christmas Is You" remains a staple of holiday playlists worldwide.
Fans can catch up on Carey's latest announcement and get a glimpse of her holiday collection in an accompanying video featuring the song that has become synonymous with the festive season.
In a playful nod to the holiday season, Mariah Carey has kicked off her official welcome to Christmas by partnering with Sephora. In a tongue-in-cheek ad campaign, Carey pokes fun at a mischievous thief who has stolen some of her limited-edition beauty goodies for the 2025 holidays.
The humorous commercial, directed by Joseph Kahn, features Billy Eichner as an overworked elf advocating for better treatment at Christmastime. The scene plays out with Eichner taunting Carey over her stolen makeup items, including a coveted blush and lipstick.
"It's time!" Carey declares in the ad, highlighting the launch of her new holiday collection with Sephora. The partnership includes an assortment of festive products, such as a snow globe that plays "All I Want for Christmas Is You," ornaments, stockings, and holiday baking supplies.
The commercial marks the beginning of Carey's efforts to spread cheer and get fans excited for her modern take on the traditional Christmas carol. With 18 weeks at No. 1 on the Hot 100 chart, including four last year, "All I Want for Christmas Is You" remains a staple of holiday playlists worldwide.
Fans can catch up on Carey's latest announcement and get a glimpse of her holiday collection in an accompanying video featuring the song that has become synonymous with the festive season.
! I'm so down for some festive fun and beauty goodies! The idea of Billy Eichner as a sassy elf is pure gold 
, and "It's Time" sounds like the perfect song to get me in the holiday mood 
. Sephora always knows how to bring the sparkle and luxury during the holidays, and I love that they're partnering with Mariah for this limited-edition collection 
. Can't wait to check it out and cop some of those goodies!
and not just another corporate move? plus billy eichner as an elf is everything 
i'm so down for her holiday collection, especially that snow globe thingy 
... it's time to get this festive season started 
i need that blush tho lol billy eichner as an elf ? this guy can pull off anything. Sephora better have some amazing deals or else people will just be mad 
18 weeks at no 1 on the hot 100 is crazy, but it's not like mariah hasn't been doing this for years. i'm lowkey excited for her christmas collection 
can't wait to see what she has in store 
!