Mattel has unveiled its latest Barbie doll, this time with autism, as part of its efforts to promote diversity and inclusion in its fashion dolls.
The new Barbie is the result of a collaboration between Mattel and the Autistic Self Advocacy Network (ASAN), a non-profit organization that advocates for the rights and better representation of people with autism. The goal was to create a doll that reflects some of the ways autistic individuals may experience and process their surroundings, according to the company.
However, creating an autistic Barbie proved to be a challenging task. Autism is a spectrum disorder that affects individuals in different ways, making it difficult to pinpoint specific traits associated with the condition. Noor Pervez, ASAN's community engagement manager, explained that autism doesn't look like one person - "it looks many ways."
To capture this complexity, Mattel incorporated subtle details into the doll's design. For example, the Barbie's eyes shift slightly to the side to represent how some individuals with autism may avoid direct eye contact. The doll also features articulated elbows and wrists, which are meant to acknowledge stimming gestures, such as hand flapping or fidgeting.
The dress worn by the Barbie was chosen for its comfort and practicality, taking into account that many autistic individuals have sensory sensitivities. A loose-fitting outfit with short sleeves and a flowy skirt was deemed more suitable than a tight-fitting dress.
Other accessories, including flat shoes, pink finger clips, noise-canceling headphones, and a tablet modeled after communication devices used by some autistic individuals, were also included to promote stability and ease of movement.
The addition of the autistic Barbie has sparked a conversation about representation in toys. Mattel is expanding its Fashionistas line to include dolls with different abilities, such as those with Down syndrome, Type 1 diabetes, hearing aids, and prosthetic legs. The company's goal is to reflect the world kids see and the possibilities they imagine.
The doll will be available online and at Target stores starting Monday, priced at $11.87.
The new Barbie is the result of a collaboration between Mattel and the Autistic Self Advocacy Network (ASAN), a non-profit organization that advocates for the rights and better representation of people with autism. The goal was to create a doll that reflects some of the ways autistic individuals may experience and process their surroundings, according to the company.
However, creating an autistic Barbie proved to be a challenging task. Autism is a spectrum disorder that affects individuals in different ways, making it difficult to pinpoint specific traits associated with the condition. Noor Pervez, ASAN's community engagement manager, explained that autism doesn't look like one person - "it looks many ways."
To capture this complexity, Mattel incorporated subtle details into the doll's design. For example, the Barbie's eyes shift slightly to the side to represent how some individuals with autism may avoid direct eye contact. The doll also features articulated elbows and wrists, which are meant to acknowledge stimming gestures, such as hand flapping or fidgeting.
The dress worn by the Barbie was chosen for its comfort and practicality, taking into account that many autistic individuals have sensory sensitivities. A loose-fitting outfit with short sleeves and a flowy skirt was deemed more suitable than a tight-fitting dress.
Other accessories, including flat shoes, pink finger clips, noise-canceling headphones, and a tablet modeled after communication devices used by some autistic individuals, were also included to promote stability and ease of movement.
The addition of the autistic Barbie has sparked a conversation about representation in toys. Mattel is expanding its Fashionistas line to include dolls with different abilities, such as those with Down syndrome, Type 1 diabetes, hearing aids, and prosthetic legs. The company's goal is to reflect the world kids see and the possibilities they imagine.
The doll will be available online and at Target stores starting Monday, priced at $11.87.