This collaboration between MrBeast and The Rockefeller Foundation feels like a no-brainer - who wouldn't want to reach 450 million people with their message? The question is, will it actually translate into tangible change or just more 'feel good' moments that don't necessarily lead to lasting impact? I think the fact that they're targeting Gen Z and Alpha audiences is a smart move, though - these kids are already glued to their screens, so why not use that to their advantage? The only thing that has me skeptical is how they'll balance promoting their own philanthropic efforts with showcasing more nuanced, impactful stories. Can't wait to see what the Ghana trip looks like!
omg I'm so stoked to see MrBeast get involved in some real philanthropy this partnership with The Rockefeller Foundation could be super game changing for social media influencing - think of all the reach he can bring to important causes like combating child labor in Ghana his content might be polarizing, but I reckon that's what makes it so impactful having a platform as big as MrBeast's to amplify The Rockefeller Foundation's mission is a total win for social responsibility