Amazon's Prime Video shattered records on Saturday when its broadcast of the Packers-Bears wild-card game drew an astonishing 31.61 million viewers, catapulting it to become the most-streamed NFL game in history.
The highly anticipated matchup, which peaked at a staggering 34.16 million viewers during the 8:15 p.m. CT quarter-hour, broke Prime Video's previous records for both concurrent and single-day global viewership. The previous wild-card game between the Steelers and Ravens on January 11th averaged a modest 22.07 million viewers.
According to Jay Marine, head of Prime Video U.S., global sports, and advertising, the streaming service was thrilled with the outcome, crediting their partners at the NFL for entrusting them with such an incredible matchup. The significant growth in viewership is a testament to Prime's rapid expansion into the world of sports broadcasting.
The show didn't just stop at the main event – Prime Video's shoulder programming also drew impressive audiences. The pregame show averaged 3.05 million viewers, a whopping 50% increase from the previous Steelers-Ravens pregame audience. Meanwhile, the postgame show raked in 4.96 million viewers, making it Prime's most-watched NFL postgame show to date.
The numbers more than doubled compared to the previous game, marking a 40% surge. The remarkable growth in viewership demonstrates Prime Video's commitment to innovation and its dedication to providing top-notch sports experiences for fans worldwide.
The highly anticipated matchup, which peaked at a staggering 34.16 million viewers during the 8:15 p.m. CT quarter-hour, broke Prime Video's previous records for both concurrent and single-day global viewership. The previous wild-card game between the Steelers and Ravens on January 11th averaged a modest 22.07 million viewers.
According to Jay Marine, head of Prime Video U.S., global sports, and advertising, the streaming service was thrilled with the outcome, crediting their partners at the NFL for entrusting them with such an incredible matchup. The significant growth in viewership is a testament to Prime's rapid expansion into the world of sports broadcasting.
The show didn't just stop at the main event – Prime Video's shoulder programming also drew impressive audiences. The pregame show averaged 3.05 million viewers, a whopping 50% increase from the previous Steelers-Ravens pregame audience. Meanwhile, the postgame show raked in 4.96 million viewers, making it Prime's most-watched NFL postgame show to date.
The numbers more than doubled compared to the previous game, marking a 40% surge. The remarkable growth in viewership demonstrates Prime Video's commitment to innovation and its dedication to providing top-notch sports experiences for fans worldwide.
. I mean, football is huge in the US, especially during playoffs, and having it on a streaming platform that offers free shipping and all sorts of other perks is a major draw. Plus, it's just so easy to binge-watch games from the comfort of your own home, right? 
The growth in viewership for their shoulder programming shows they're really putting thought into creating a whole experience around the game, not just the main event. That's a smart move, if you ask me 
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I'm not surprised at all that Prime Video crushed it with the Packers-Bears game! Like, I've been saying it for years - streaming services are the way to go when it comes to sports. The numbers are insane and it's only gonna get bigger from here!
I mean, 50% increase on the pregame show is crazy! And that postgame show was lit too! It's clear Prime Video is all about innovation and giving fans what they want.
But seriously, it's awesome that they're innovating and bringing more sports content to the masses.
And don't even get me started on the pregame show... 3.05 million viewers? That's cute! 
, 31.61 million viewers is insane! I'm surprised it was so popular, but at the same time, it makes sense. NFL games are always a big deal, especially when there's a big game like this one. I'm glad Prime Video could deliver an epic experience for fans all around the world 
. The growth in viewership is really impressive and shows that they're on the right track with their streaming service. It'll be interesting to see how they continue to expand their sports offerings and reach even more audiences 
. And yeah, it's great to see that shoulder programming also drew a big crowd – those extra features can make all the difference in keeping viewers engaged 
. But seriously, it's crazy to think about how far Prime Video has come in just a few years – they're officially the go-to spot for sports fans now 
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can't believe how much ppl love watching NFL games on Prime Video! I mean, 31.61 million viewers is crazy! 
as a fan, it's awesome to see more options to watch my favorite teams in action 
. And now that it's on Prime Video, it's so much easier to catch the game whenever you want. Plus, the pre- and post-game shows add to the whole experience, like a big ol' Sunday Funday package deal 
this is insane 31.61 million viewers?! i'm not surprised tho, ppl love their football and prime video has been on fire lately 
I'm so stoked to see Amazon Prime Video killing it with that Packers-Bears game! Who knew they'd break all those records? 
. The NFL must be doing something right by trusting them with big matchups like this. And can we talk about how awesome it is to have so many options for sports fans?