Amazon's Prime Video shattered streaming records for NFL games with its broadcast of the Packers-Bears wild-card matchup, drawing a staggering 31.61 million viewers on Saturday night. The figure surpasses the previous record set by Netflix's Christmas Day Lions-Vikings game, which drew 27.52 million viewers.
The highly anticipated match-up peaked at 34.16 million viewers during its most-watched quarter-hour slot, also becoming the largest single-day global audience for Prime Video to date. In comparison, Amazon's previous wild-card game between the Steelers and Ravens on January 11th averaged just 22.07 million viewers - a significant jump that solidifies Prime Video as a leading streaming platform for NFL content.
Prime Video's head of US sports, Jay Marine, praised the partnership with the NFL and expressed gratitude towards fans who tuned in to watch this historic matchup. "Surpassing 31 million viewers and setting an all-time streaming record is remarkable growth in just a short amount of time," Marine stated. "We're thankful for all the fans who joined us on Saturday night and will continue to innovate and work hard to bring them the best NFL experience possible."
In addition to its main event, Prime Video's shoulder programming also drew strong viewership numbers. The pre-game show averaged 3.05 million - a 50% increase from the previous Steelers-Ravens matchup. Meanwhile, the post-game show pulled in 4.96 million, setting a new record for Prime Video and marking a 40% spike from its previous post-game average.
The highly anticipated match-up peaked at 34.16 million viewers during its most-watched quarter-hour slot, also becoming the largest single-day global audience for Prime Video to date. In comparison, Amazon's previous wild-card game between the Steelers and Ravens on January 11th averaged just 22.07 million viewers - a significant jump that solidifies Prime Video as a leading streaming platform for NFL content.
Prime Video's head of US sports, Jay Marine, praised the partnership with the NFL and expressed gratitude towards fans who tuned in to watch this historic matchup. "Surpassing 31 million viewers and setting an all-time streaming record is remarkable growth in just a short amount of time," Marine stated. "We're thankful for all the fans who joined us on Saturday night and will continue to innovate and work hard to bring them the best NFL experience possible."
In addition to its main event, Prime Video's shoulder programming also drew strong viewership numbers. The pre-game show averaged 3.05 million - a 50% increase from the previous Steelers-Ravens matchup. Meanwhile, the post-game show pulled in 4.96 million, setting a new record for Prime Video and marking a 40% spike from its previous post-game average.
31 million viewers for a game of football? that's insane! i'm not surprised though, amazon prime video has been killing it with their sports content lately. they've got the perfect mix of games and shows that keep people hooked. and it's not just nfl games either, they're doing some awesome stuff with college hoops and other sports. anyone else catch this game? what did you think about it? 
. it's amazing how much of a difference streaming has made - i mean, 31 million viewers is just insane! 
i'm loving how prime video is innovating and bringing the best content to fans too 
. can't wait for more epic matches like this one 
️
Just wow! I'm not surprised Amazon's Prime Video is killing it with those NFL games, though. It's been on the rise for a while now, and fans are super into it. The numbers are crazy, especially since they're surpassing Netflix in terms of viewership. I think what's working here is the exclusive deal between Prime Video and the NFL – it's getting people to tune in who might not have watched otherwise. Plus, with all the new features and shows Prime Video's got coming up, it's easy to see why fans are hooked! The growth rate is insane, and I'm excited to see what they'll do next 
31.61 million viewers is insane! i mean, it's no surprise though, the Packers-Bears matchup was super hyped and everyone wanted to watch it. i'm loving how Prime Video is killing it in terms of sports streaming right now. and yeah, their shoulder programming did really well too - that pre-game show averaged 3.05 million? crazy! 
That's like, a whole lotta football fans tuning in to watch some dudes run around with helmets on. And yeah, it's crazy how Prime Video is taking over the NFL streaming scene - I guess you could say they're 'offside' when it comes to competition 
... it's amazing how much power streaming services have on us, isn't it? like one sec we're chillin at home, and the next we're glued to our screens watching football because our friends are talking about it 
. I'm also stoked to see the shoulder programming drawing in big numbers too - 3.05 million for the pre-game show? That's some serious viewership! 
