Microsoft's Xbox Cloud Gaming service is set to offer a new ad-supported streaming tier for non-subscribers, albeit in extremely limited circumstances. The move aims to provide occasional players with access to game streams, but critics argue that the company could have come up with more innovative solutions to expand its reach.
Under the current plan, users will need to pay for Microsoft's Game Pass subscription to access full cloud gaming functionality. However, a new tier is expected to offer one hour of ad-supported gameplay per session. While this might seem like a modest offering, it still feels restrictive compared to other streaming services that incorporate ads in a more seamless and engaging way.
For instance, Nvidia's GeForce Now service uses two-minute sponsorships before free-tier game streams, providing a smoother viewing experience for users. Microsoft could have learned from such approaches and experimented with new ways to use Cloud Gaming to reach players without the latest high-end hardware.
A few potential ideas that Microsoft could explore include offering timed demo streams of available titles in exchange for watching short ads or simply as an Xbox Live Arcade-style sales tactic. Alternatively, the company could offer discounted access to a streaming-only Game Pass subscription for users willing to watch occasional ads, similar to how Netflix operates.
By adopting such strategies, Microsoft could make its Cloud Gaming service more appealing to a broader audience and provide users with more flexibility in terms of their gaming experience. However, it remains to be seen whether the company will take this opportunity to innovate or stick with a more traditional approach that relies on ads as a means of monetization.
Ultimately, the success of Microsoft's ad-supported streaming tier will depend on how well it balances the need for revenue with the desire to provide users with a seamless and engaging experience.
Under the current plan, users will need to pay for Microsoft's Game Pass subscription to access full cloud gaming functionality. However, a new tier is expected to offer one hour of ad-supported gameplay per session. While this might seem like a modest offering, it still feels restrictive compared to other streaming services that incorporate ads in a more seamless and engaging way.
For instance, Nvidia's GeForce Now service uses two-minute sponsorships before free-tier game streams, providing a smoother viewing experience for users. Microsoft could have learned from such approaches and experimented with new ways to use Cloud Gaming to reach players without the latest high-end hardware.
A few potential ideas that Microsoft could explore include offering timed demo streams of available titles in exchange for watching short ads or simply as an Xbox Live Arcade-style sales tactic. Alternatively, the company could offer discounted access to a streaming-only Game Pass subscription for users willing to watch occasional ads, similar to how Netflix operates.
By adopting such strategies, Microsoft could make its Cloud Gaming service more appealing to a broader audience and provide users with more flexibility in terms of their gaming experience. However, it remains to be seen whether the company will take this opportunity to innovate or stick with a more traditional approach that relies on ads as a means of monetization.
Ultimately, the success of Microsoft's ad-supported streaming tier will depend on how well it balances the need for revenue with the desire to provide users with a seamless and engaging experience.