Spotify has finally taken its messaging game up a notch by introducing group chat functionality to its messaging service, which made its debut last year. In an effort to keep users within the app's ecosystem, Spotify is now allowing individuals to initiate chats with up to ten friends at a time, making it easier to share playlists, podcasts, and songs in real-time.
The in-app messaging feature has been rolled out in stages since its introduction last August, and the latest update builds on that foundation. Users can now share what they're listening to as they listen, and even invite fellow Spotify users to join a Jam, the app's collaborative listening tool.
Spotify is far from the only content platform making an effort to integrate messaging into its services, however. YouTube was one of the first to experiment with this feature, testing DMs in 2017 before discontinuing it two years later. It seems that Spotify has finally caught up with its rivals, offering users a more seamless way to share their musical tastes and connect with friends within the app.
The in-app messaging feature has been rolled out in stages since its introduction last August, and the latest update builds on that foundation. Users can now share what they're listening to as they listen, and even invite fellow Spotify users to join a Jam, the app's collaborative listening tool.
Spotify is far from the only content platform making an effort to integrate messaging into its services, however. YouTube was one of the first to experiment with this feature, testing DMs in 2017 before discontinuing it two years later. It seems that Spotify has finally caught up with its rivals, offering users a more seamless way to share their musical tastes and connect with friends within the app.