I gotta say, this dude Marco is all about changing the game in Detroit 
. Cycling ain't just for rich folks or hipsters, it's for anyone wanna get around without breakin' the bank. I love how he's makin' bike rentals affordable and even incentivizin' employees to join the program with payroll deductions
. The fact that he's workin' with local orgs to create "bike buses" is genius too - who wouldn't want a safe, guided ride through the city?
One thing I'd add is more streetlights and visibility for nighttime cyclists, 'cause Detroit can get pretty dark in the winter
. Still, Marco's on the right track and gettin' people to see bikes as a viable option for everyday life 