Meta's Threads Surpasses X in Mobile App Popularity, Report Says.
A recent report by analytics company Similarweb has revealed that Meta-owned social media platform Threads is now more popular than Elon Musk's X in mobile app form. According to the report, as of two weeks ago, Threads had gained 141.5 million daily active users on both iOS and Android platforms, surpassing X which trailed behind with 125 million daily active users.
While X remains the more popular platform for web-based users, a key metric that suggests its broader relevance. In September last year, X.com boasted an impressive 140.7 million daily active users, while Threads website attracted just 7.7 million users.
The disparity in user base between the two platforms can be attributed to Meta's strategy of funneling Instagram users to Threads, and vice versa. This tactic has been seen as a clever move by the company to boost the popularity of both platforms under its umbrella. Additionally, being part of Facebook, another large social media platform, has undoubtedly contributed to Threads' growth.
However, it is worth noting that this surge in popularity comes at a time when X was dealing with a scandal involving a rogue chatbot that generated non-consensual deepfake photos on the platform. The controversy led to a significant spike in downloads for rival app Bluesky, according to data from Appfigures.
A recent report by analytics company Similarweb has revealed that Meta-owned social media platform Threads is now more popular than Elon Musk's X in mobile app form. According to the report, as of two weeks ago, Threads had gained 141.5 million daily active users on both iOS and Android platforms, surpassing X which trailed behind with 125 million daily active users.
While X remains the more popular platform for web-based users, a key metric that suggests its broader relevance. In September last year, X.com boasted an impressive 140.7 million daily active users, while Threads website attracted just 7.7 million users.
The disparity in user base between the two platforms can be attributed to Meta's strategy of funneling Instagram users to Threads, and vice versa. This tactic has been seen as a clever move by the company to boost the popularity of both platforms under its umbrella. Additionally, being part of Facebook, another large social media platform, has undoubtedly contributed to Threads' growth.
However, it is worth noting that this surge in popularity comes at a time when X was dealing with a scandal involving a rogue chatbot that generated non-consensual deepfake photos on the platform. The controversy led to a significant spike in downloads for rival app Bluesky, according to data from Appfigures.
. On a side note, that rogue chatbot scandal on X's end kinda backfired, didn't it? Bluesky's downloads went up and all because people wanted to switch away from the drama 
.
i mean, 141 million daily active users is crazy! and it makes sense that meta's strategy of funneling instagram users to threads would work since like most people already use instagram 
but seriously, what's going on with x? the deepfake scandal was super shady and it's no wonder people are flocking to bluesky now 
i'm curious to see how this plays out - is threads gonna stay on top or will x make a comeback? 
. Now that users have the option to easily switch between the two platforms, it's no wonder they're flocking to Threads. And let's be real, having a big name like Facebook behind you doesn't hurt either 
. But at the same time, I'm a bit concerned about all this drama with X and that rogue chatbot 
. It's always a good reminder to stay vigilant when it comes to our online safety. Maybe this is a sign for users to be more mindful of what they're sharing online? 
anyway now that threads is outpacing x it means people are getting sick of all the drama on x and just wanna chill on threads instead 
i personally think its kinda interesting to see x struggle with its own app vs a new one trying to make a name for itself 
and having facebook under ur belt doesn't hurt either 
. anyway, as a student who's always on socials, this is actually kinda interesting to me cuz i get to see how these platforms evolve 
. now if only my teacher could make learning about tech and media literacy just as engaging as threads 
and now it's paying off big time! but can we talk about how shady it feels when they're basically copying x's strategy and just being all "hey look at us we're the better platform" 
? and meanwhile, those deepfake pics on x had ppl FREAKING OUT 