TikTok's Turbulent Transition: App Deletions and Censorship Concerns Loom Over New Ownership Structure
As the US ownership structure of popular short-form video sharing app TikTok took effect last week, the platform was hit with a slew of technical issues, censorship claims, and user deletions. The company attributed the problems to a "major infrastructure issue triggered by a power outage" at one of its data center partner sites.
The outage caused a range of bugs, including creators temporarily seeing zero views on their videos despite users having looked at them, slow load times, and timeout requests when posting videos. Although TikTok has made significant progress in restoring services, glitches were still reported by some users.
However, the technical issues have given way to concerns over censorship. Users have taken to social media to report that TikTok is censoring videos critical of prominent figures such as President Donald Trump, Immigration and Customs Enforcement (ICE), or mentioning convicted sex offender Jeffrey Epstein. This has prompted California Governor Gavin Newsom to launch an investigation into whether TikTok is violating state law by suppressing such content.
TikTok's new US joint venture spokesperson Jamie Favazza denied the claims, stating that the problems users have been experiencing are simply technical issues, which the company has transparently confirmed. Nevertheless, some users have deleted the app in response to the perceived censorship, with daily average app uninstalls growing by 130% over a recent period.
While this may seem alarming, market intelligence firm Sensor Tower found that daily average users actually increased by 2% during the same period, suggesting that the uninstalls had little effect on overall usage. However, if the issues persist or grow in severity, it could pose bigger problems for TikTok down the line.
Social media analyst Minda Smiley noted that while the ownership change may be a factor in the technical issues, "optics and perceptions" are crucial in situations like this. If users feel as though their content is being suppressed or difficult to upload, they may abandon the platform altogether. While some users may not follow suit, others may flee due to concerns over censorship.
The incident serves as a reminder that even with the vast reach of social media platforms, user perception and trust can be a powerful force in shaping behavior. As TikTok navigates its new ownership structure, it must balance technical issues with the growing demands for transparency and accountability from users worldwide.
As the US ownership structure of popular short-form video sharing app TikTok took effect last week, the platform was hit with a slew of technical issues, censorship claims, and user deletions. The company attributed the problems to a "major infrastructure issue triggered by a power outage" at one of its data center partner sites.
The outage caused a range of bugs, including creators temporarily seeing zero views on their videos despite users having looked at them, slow load times, and timeout requests when posting videos. Although TikTok has made significant progress in restoring services, glitches were still reported by some users.
However, the technical issues have given way to concerns over censorship. Users have taken to social media to report that TikTok is censoring videos critical of prominent figures such as President Donald Trump, Immigration and Customs Enforcement (ICE), or mentioning convicted sex offender Jeffrey Epstein. This has prompted California Governor Gavin Newsom to launch an investigation into whether TikTok is violating state law by suppressing such content.
TikTok's new US joint venture spokesperson Jamie Favazza denied the claims, stating that the problems users have been experiencing are simply technical issues, which the company has transparently confirmed. Nevertheless, some users have deleted the app in response to the perceived censorship, with daily average app uninstalls growing by 130% over a recent period.
While this may seem alarming, market intelligence firm Sensor Tower found that daily average users actually increased by 2% during the same period, suggesting that the uninstalls had little effect on overall usage. However, if the issues persist or grow in severity, it could pose bigger problems for TikTok down the line.
Social media analyst Minda Smiley noted that while the ownership change may be a factor in the technical issues, "optics and perceptions" are crucial in situations like this. If users feel as though their content is being suppressed or difficult to upload, they may abandon the platform altogether. While some users may not follow suit, others may flee due to concerns over censorship.
The incident serves as a reminder that even with the vast reach of social media platforms, user perception and trust can be a powerful force in shaping behavior. As TikTok navigates its new ownership structure, it must balance technical issues with the growing demands for transparency and accountability from users worldwide.