"Green Wednesday: The Surprising Holiday Tradition Behind America's Second-Biggest Marijuana Sales Day"
As the United States gears up for its biggest holiday, Thanksgiving, a lesser-known tradition has emerged as a major driver of cannabis sales. Dubbed "Green Wednesday," this pre-holiday shopping day is rapidly becoming a crucial market for marijuana enthusiasts across the country.
According to industry insiders, Green Wednesday has solidified itself as the second-largest day for cannabis sales, only behind April 20th, or 4/20, a day often associated with the holiday. The surge in demand can be attributed in part to an informal phenomenon known as "the cousin walk," a colloquialism for when relatives discreetly slip away from the family gathering to, ahem, "get some fresh air."
It appears that social media has played a significant role in popularizing this tradition, with brands like Jif, Hidden Valley, and even Taco Bell jumping on the bandwagon by launching advertisements and promotions under the guise of encouraging an innocent stroll. However, observers note that the true intention behind these public service announcements is likely to subtly nudge family members toward indulging in a little more than just a "fresh air" break.
The Cannabis Media Council, an organization aiming to destigmatize marijuana use, has even weighed in on the trend by releasing a campaign encouraging post-meal strolls as a harmless and relaxing activity. As it turns out, this seemingly innocuous idea has inadvertently become a major driver of cannabis sales on Green Wednesday.
While some may view this development with skepticism, others are embracing the unofficial tradition, recognizing the benefits of marijuana in alleviating stress and promoting social bonding during the holiday season. Regardless of perspective, one thing is clear: Green Wednesday is set to become an increasingly important market for the cannabis industry, and its impact on American culture will be worth watching in the years to come.
As the United States gears up for its biggest holiday, Thanksgiving, a lesser-known tradition has emerged as a major driver of cannabis sales. Dubbed "Green Wednesday," this pre-holiday shopping day is rapidly becoming a crucial market for marijuana enthusiasts across the country.
According to industry insiders, Green Wednesday has solidified itself as the second-largest day for cannabis sales, only behind April 20th, or 4/20, a day often associated with the holiday. The surge in demand can be attributed in part to an informal phenomenon known as "the cousin walk," a colloquialism for when relatives discreetly slip away from the family gathering to, ahem, "get some fresh air."
It appears that social media has played a significant role in popularizing this tradition, with brands like Jif, Hidden Valley, and even Taco Bell jumping on the bandwagon by launching advertisements and promotions under the guise of encouraging an innocent stroll. However, observers note that the true intention behind these public service announcements is likely to subtly nudge family members toward indulging in a little more than just a "fresh air" break.
The Cannabis Media Council, an organization aiming to destigmatize marijuana use, has even weighed in on the trend by releasing a campaign encouraging post-meal strolls as a harmless and relaxing activity. As it turns out, this seemingly innocuous idea has inadvertently become a major driver of cannabis sales on Green Wednesday.
While some may view this development with skepticism, others are embracing the unofficial tradition, recognizing the benefits of marijuana in alleviating stress and promoting social bonding during the holiday season. Regardless of perspective, one thing is clear: Green Wednesday is set to become an increasingly important market for the cannabis industry, and its impact on American culture will be worth watching in the years to come.