The notion of airline "premiums" has become increasingly popular in recent years, but it's hard to deny that these extra charges often feel like nothing special at all. What people buy is not just a physical product, but also a reflection of their values and lifestyle.
Airlines have figured out how to create an experience where customers are willing to pay for things they previously took for granted. This has led to the unbundling of services, where passengers can now choose which features to upgrade, such as seat selection or baggage allowance. However, this process also raises questions about whether these upgrades truly offer any additional value.
According to experts, airlines have become masters at "legal price discrimination," allowing customers to self-select into different pricing levels based on their desired experience. By doing so, carriers can create a sense of competition among passengers, where those who are willing to pay more for upgraded services reap the benefits. In other words, the luxury airline experience has been redefined as a premium product that's available to those who are willing to pay extra.
The reality is that many airlines have become adept at making customers pay for things they once took for granted. From reduced seat pitches to longer wait times for checked baggage, the lines between what's considered "premium" and what's not have become increasingly blurred. It's no wonder that some passengers feel like they're being taken advantage of, forced to shell out extra cash for services that were once included in the initial ticket price.
As a result, it's hard to argue that airline premiums truly offer any special benefits. Instead, they've become a way for carriers to extract more revenue from their customers, often at the expense of comfort and convenience. The true premium experience may be elusive, but one thing is certain – airlines have found a way to make passengers pay for what used to be free.
Airlines have figured out how to create an experience where customers are willing to pay for things they previously took for granted. This has led to the unbundling of services, where passengers can now choose which features to upgrade, such as seat selection or baggage allowance. However, this process also raises questions about whether these upgrades truly offer any additional value.
According to experts, airlines have become masters at "legal price discrimination," allowing customers to self-select into different pricing levels based on their desired experience. By doing so, carriers can create a sense of competition among passengers, where those who are willing to pay more for upgraded services reap the benefits. In other words, the luxury airline experience has been redefined as a premium product that's available to those who are willing to pay extra.
The reality is that many airlines have become adept at making customers pay for things they once took for granted. From reduced seat pitches to longer wait times for checked baggage, the lines between what's considered "premium" and what's not have become increasingly blurred. It's no wonder that some passengers feel like they're being taken advantage of, forced to shell out extra cash for services that were once included in the initial ticket price.
As a result, it's hard to argue that airline premiums truly offer any special benefits. Instead, they've become a way for carriers to extract more revenue from their customers, often at the expense of comfort and convenience. The true premium experience may be elusive, but one thing is certain – airlines have found a way to make passengers pay for what used to be free.